Leads are the driving force behind a successful RV dealership. Some dealers have the advantage of a great location or a large inventory, but most rely on their ability to generate leads to sell more RVs. With online shopping on the rise, how a recreational vehicle dealership’s website collects leads is essential to its success.
Live chat is a great to increase the number and quality of leads for your RV dealership. Live chat has been around for years, but there are still people who are not looking at it as the major lead generator it can be. Dealers who want to get more leads and sales from their websites should take a closer look.
What’s the Difference?
One of the most frequent questions we are asked when discussing live chat is whether or not there’s really a difference between chat service providers. After all, it’s just a website widget and a conversation between potential customers and an operator representing a dealership, right? What could go wrong?
There really are big differences in how live chat works when it comes to live chat for RV dealer websites. Some of the differences are strategic, such as business goal alignment. Some are technical, like the need to constantly test the various chat factors and word tracks. There are also differences that impact how effective chat can be, such as having a full-time managed presence, or using a proactive approach to generating more leads.
There are also philosophical differences about how to generate leads and even what to call a lead. We do not believe in “soft leads” like simply taking visitors to an hours and directions page. Can this turn into a sale? Sure it could. Should it be called a lead if you did not get any contact information? We say ‘no’, and most dealers would agree. That’s not always the case with live chat providers.
If your live chat system is effective, you will see a significant increase in the total number of leads your website brings in. You can’t always just look at the number of chat leads, however. You need to look at the totals and compare those numbers to past performance so that you can see how your chat solution is generating more leads rather than just becoming a different lead source that is taking from other areas of your website.
Still Without Chat?
There are plenty of reasons that RV dealers do not have chat on their website. Perhaps they tried it in the past and had disappointing results. Maybe they simply haven’t gotten around to it. Regardless of the reasons, RV dealers should be taking a closer look.
Live chat for lead generation has evolved. The total number of leads generated by live chat that is professionally managed is increasing rapidly, faster than the growth of the industry. This is happening for several reasons, but the most important one to understand is that chat is is seen as “safe and easy” by the consumer. It is very much like the favorite method of communication for millions of Americans: SMS texting. We’ve become a culture that relies on text. Chat is a lot like texting and offers a way for your website visitors to communicate with you on their own terms.
Even if you’ve tried live chat in the past, we hope you will let us show you what it’s like today. If you’ve never even considered chat, now is the time. Many of your competitors are selling RVs as a result of chat leads. Shouldn’t you be doing the same, only better?