When RV sales are flat, dealers need to find ways to preserve incoming revenue. It is critical to engage with shoppers and convince them to do business with your dealership at a time when many are just not buying. Here’s how live chat can help you can win their business:
More and Better Opportunities on Your Website
Savvy RV dealers already know the value of implementing live chat on their dealership websites. But when sales are in a slump, live chat is typically one of the first things to be removed from websites. That is a mistake, because live chat allows dealerships to:
- Keep shoppers focused on your dealership.
Reduce your website’s bounce rate with live chat by engaging with customers before they leave to go to a competitor’s site.
- Increase leads and sales.
With live chat operators who are trained for conversations that convert, live chats will yield more set appointments and recreational vehicles sold.
- Cut costs.
Chat conversations allow dealerships to engage more shoppers effectively, and open additional communication avenues.
It helps to have a managed chat provider like RVchat.com handle conversations with the shoppers on your website. That will give your staff more time to engage with in-store customers and increase sales volume. Experience and expertise are key factors in choosing the right managed chat solution.
Make The Most of Your Other Digital Marketing Efforts
RV buyers aren’t limiting themselves to one device or source of information. When sales at your dealership are not so good, you cannot afford to be limited to one source of lead generation.
Integrate live chat into your strategy and have conversations with online shoppers across several different marketing channels. Innovative chat providers like RVchat.com deliver chat solutions for dealers across communication channels including SMS text messaging and Facebook Messenger.
RVchat’s live chat software now integrates with Facebook Messenger. Whether your marketing efforts on the social platform are organic or paid through Facebook Ads, dealers can integrate live chat into their social media strategy.
Buying a recreational vehicle is an emotionally driven purchase for most people. Customers need to feel that they are making the right purchasing decision and are buying from the right place.
Each person will have their own unique wants and needs when purchasing. Use live chat to provide a dynamic interaction to meet the needs of your customers. Shoppers will be confident they are making the right choice.
Ready to get more from your RV dealership’s website with live chat?
Contact us here, call 1-800-601-0792, or send us a message on Facebook for more info!